Creator Matchmaking
Find creators who fit — not just creators who exist
With 4,000+ vetted creators, #gifted helps you discover content creators who align with your campaign, audience, and brand — creators who are genuinely keen to work with you and have engaged audiences ready to discover what your brand has to offer.
The Matching Algorithm
Creators opt in because they’re keen — and the best-fit collaborations naturally rise to the top.
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Advanced Filters
Creator Profiles
Creator and Influencer Collaboration Q+A
How do brands choose the best influencers or creators to work with?
The best influencers and creators aren’t always the biggest names — they’re the ones who feel like a natural fit for your brand. Look for creators whose content style, audience, and values align with what you’re putting out into the world, and who’ve shown they can collaborate well in the past. When the fit is right, the content lands better and the partnership feels easier on both sides.
Do influencers or creators need a large following to be effective?
Not at all. Smaller and mid-sized creators often have highly engaged audiences who trust their recommendations. What matters most is relevance and connection, not follower count. In practice, a mix of creator sizes usually delivers the strongest results — especially when gifting is treated as an ongoing channel, not a one-off moment.
How do brands know if an influencer or creator actually wants to collaborate?
The easiest way is to let creators opt in (or swipe yes). On #gifted, influencers and creators review your campaign details and swipe yes to apply, so you’re only hearing from people who genuinely want to work with your brand. No cold DMs, no guessing, just creators ready to collab.
