Steady ROI growth through a consistent monthly Influencer Gifting Strategy.
21
Creators per month
2.3M+
Reached
400k+
content views

The #Gift

The Industry

Homewares

The Influencers

  • Male + Females. 
  • 10k+ Followers. 
  • Homes & Parenting.
  • Australia-wide.

Ready to Contra Gift?

The challenge

Claiming the title of ‘Australia’s most awarded mattresses,’ Koala prides itself on creating high-quality furniture that resonates with the average Australian. With a brand ethos of ‘true homely comfort,’ featuring real Australians was essential to capture the brand's authenticity. They needed a continuous influx of recognizable Australians using their products to ensure it stuck in the minds of people on social media.

They needed to source multiple creators who would give them permission to run ads using their handles—a challenging and complex task—and scale UGC production quickly and efficiently for maximum ROI.

The solution

Koala initiated an ongoing #gifted campaign for a range of their staple pieces, which they continue to run month after month. This strategy allows them to consistently attract a steady stream of influencers, generating brand buzz and building a comprehensive library of video UGC content featuring people unpacking and reviewing Koala products.

Through #gifted, the brand was matched with influencers who perfectly fit their ideal profile—the familiar and homely Aussie. The influencers needed to meet specific criteria, such as an interest in home and lifestyle, with some coming from the parenting category to create content showcasing families enjoying Koala products. Additionally, it was crucial for Koala to access UGC for whitelisted ads. They achieved all of this through #gifted's extensive and vetted influencer database, clever demographic filtering, and pro package content licensing allowance.

The Results

1210
Influencer applicants
93%
Activation rate
2.3M+
Combined followers
20+
Influencers collabed
400,000+
Engagements
20+
UGC assets

Similar case studies

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Koala

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Objective

Results

Likes
Comments
Reach

Gifts Received

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