At #gifted, we’re all about connection - and that doesn’t stop at creators. Our brand partners are the beating heart of what we do, and some of our best product ideas come directly from you.
Over the past few months, we’ve been collecting your feedback - from inbox messages to quick chats, feature requests to wish list moments. And now? We’ve turned that into action.
This latest round of upgrades isn’t about flashy overhauls or reinventing the platform. It’s about all the little things that make a big difference. The things you asked for. The things that make your day-to-day smoother, your campaigns sharper, and your comms a whole lot easier.
So, what’s new?
You’ll now find smarter filters for narrowing down matches, a handy notes section on creator profiles (yes, private to you), AI-generated replies for faster communication, and a whole lot more.
Whether you're running a single campaign or scaling across multiple brands, these updates are here to make your life easier - because that's what good tech should do.
Let’s take a closer look at the updates you helped bring to life 👇
🔍 Advanced Filtering
Where to find it: In the Matches tab, under the filter menu.
How to use it: Adjust any of the attributes or set minimums across certain creator characteristics and stats to refine your list to creators who meet your criteria. Go as broad or as narrow as you like by changing one or more metrics.
🧠 AI-Generated Responses
Where to find it: No need to go looking — the messages appear automatically in your chat window. Prefer AI stays out of it? You can turn this feature off in the My Brand section of your admin portal.
How to use it: When a creator responds, three suggested messages will pop up to guide the next step. Just click “Send” for a no-fuss reply and move to the next chat.
Not loving the message? Click the pencil icon to edit, or write your own reply and hit send — old school style.
📝 A Spot for Notes on Creators only you can see them.
Where to find it: Under the creator’s profile picture at the top of the chat.
How it works: Type your notes into the text box, click Save , and they’ll be there next time you check in.Hot tip: If you’re working in a team, we recommend dating and initialling notes to keep things tidy.
👀 Enhanced Creator Profiles
Where to find it: Click the creator’s name in their profile overview above the chat.
How it works: Once expanded, you'll see their bio, niches, and personal characteristics — plus their most recent collab content. Click any thumbnail to get a closer look at their style and quality.
Bonus: Their reviews, response times, follower count, and engagement stats are also visible in the condensed view. Still want to stalk? We’ve made it easy — click through to their connected platforms.
🧮 Applicant Numbers
Where to find it: In the Matches tab of your campaign, just above the filters. Each inbox shows the total number of creators in brackets.
How to use it: Check the count — done!Bonus: The red squircle still shows the number of unread messages.
Now, we said six, didn't we! The last requested feature is the ability to favourite a creator. We know you love working with some creators on repeat and wanted to make it easier for you to spot them in your long list of matches. Soon, you will see a little yellow star outline beside the names of all creators. Click the star, it will fill in and you will be able to filter your applicants for favourite creators. Change your mind? That's OK, just unclick the star and that creator is no longer a brand favourite.
Every update we make is about making #gifted work better for you. These new features might seem small, but together they add up to a smoother, smarter, more joyful way to manage your gifting campaigns. Got more ideas? Our inbox is always open — we’re building this with you.
👋 Until next update — happy gifting!
