Black Friday is the busiest, loudest, most competitive shopping weekend of the year. Every brand is racing to drop the biggest discount, send the most emails, and grab the most attention. But here’s the secret: while everyone else is shouting about their deals, the brands that stand out are the ones that make people feel something. That’s where gifting comes in.
At #gifted, we believe the best way to cut through the noise is to create real connections. And what better way to do that than through the power of gifting?
Why gifting beats just discounts
Sure, discounts get clicks — but they don’t build relationships. Gifting, on the other hand, invites creators into your world. It sparks genuine excitement, fuels authentic content, and puts your product into the hands of people who can tell your story better than any ad.
Think of creators as your holiday hype team. When they share your product in a real and joyful way, their audiences trust it more than a “70 percent off” banner ever could.
How to use #gifted to amplify your Black Friday offer 1. Start the buzz early Create your gifted campaigns a few weeks before Black Friday so you have enough time to select the perfect influencers for your products! A well-timed campaign will not only give you enough time to match with the best influencers, but also give the influencers enough time to create some awesome content in time for Black Friday. An unboxing or sneak peek gets your brand on people’s radar before the big weekend.
2. Make unboxing moments part of the magic Black Friday is all about excitement, so let creators showcase your product in fun, authentic ways. Whether it’s an unboxing reel, a styling video, or a “get ready with me,” gifting fuels the kind of content that makes people stop scrolling.
3. Create limited edition bundles Have a product campaign under $150? Or want to add a sense of exclusivity? Gift creators a Black Friday bundle or limited drop that highlights your best products. It’s a perfect way to show what’s special about your offer.
4. Go cross-channel Encourage creators to share on Instagram and TikTok. The more touchpoints, the more chances to build buzz.
Community-driven campaign ideas Looking to stand out even more? Try these creator-friendly ideas:
Countdown to Black Friday: Partner with a group of creators to reveal daily tips or sneak peeks featuring your products.Creator challenges: Gift the same product to multiple creators and let them show their own unique spin on it.Giveaways: Work with creators to gift products to their followers. It spreads joy, grows your audience, and builds community.The benefits last beyond Black Friday The best part about gifting is that it doesn’t end when the sale does. By connecting with creators through #gifted, you’re building long-term relationships, generating reusable UGC, and creating social proof that lasts all holiday season and beyond.
Ready to make this Black Friday your biggest yet? Black Friday doesn’t have to be a race to the bottom with endless discounts. With gifting, you can build real connections, fuel authentic buzz, and turn your offer into something people are genuinely excited to share.
On #gifted, it’s easy to collaborate with creators who love your brand and want to spread the word. This Black Friday, think bigger than discounts. Think community. Think #gifted.
