We've been working on something behind the scenes for a while now and we're so excited to finally introduce it to you.
If you've been on #gifted for a while, you already know that every collab is a two-way street. Brands show up for you with their product and you show up for them with your content, your creativity and your audience. It's a genuine exchange built on trust.
And that trust? It starts with you. The way you communicate, the effort you put into your content, the fact that you show up and see every collab through. That's what makes a great creator partner — and honestly, it's something we've always wanted to celebrate.
So we built something that does exactly that.
Introducing the #gifted Creator Level ! A brand new way to recognise the effort you put in as a creator, beyond just the numbers.
So what exactly is the Creator Level? Think of it as your professional reputation as a creator. It lives right inside your #gifted profile and tracks how you show up across your collaborations.
Your creator level is made up of five areas:
Content Quality: Are you putting your best work forward and creating content that genuinely showcases the product and your creativity?
Responsiveness: Are you easy to work with and quick to reply when brands reach out?
Professionalism: Are you committed to every collab you accept and seeing it through till the end?
Timeliness: Are you creating content on time after receiving your gift?
Activity: Are you actively applying to campaigns that match your niche and grabbing opportunities as they come?
Each area gets its own individual rating so you can see exactly what's going well and what's worth putting a little more energy into. And the best part? Every metric comes with its own personalised tips inside the app so you always know what to focus on next. No guesswork, just action.
The 3 tiers and where do you land? Your overall performance places you in one of three tiers:
💚 Emerald: You're building your foundation and every collab from here is a step up.
⭐ Gold: You're showing up consistently and brands are taking notice.
💎 Diamond: You’re a Pro and at top of the game. The opportunities up here hit different.
Your tier isn't fixed. It moves as you do. Every collab is a chance to grow and climb.
Why does your Creator Level matter? Here's the exciting part. Your Creator Level directly shapes what opportunities come your way on #gifted. The stronger your level, the more your profile gets in front of the right brands and the better the collabs that land in your feed.
Brands on #gifted aren't just looking for reach. They're looking for creators they can trust and build relationships with. Your Creator Level is how you show them you're exactly that!
How to improve and maintain your Creator Level The good news is your Creator Level is always within your control. Here are some simple ways to keep it growing:
Content Quality: Put your best work into every collab. Mix in video content where you can as brands love seeing their products in action and it makes for more engaging content for your audience too!
Responsiveness: When a brand reaches out, reply promptly. A quick response goes a long way in building a strong working relationship and shows brands you're switched on and easy to communicate with.
Professionalism: Only apply for collabs that genuinely fit your niche and that you're fully committed to seeing through. Once you've received your gift, honour the agreement — withdrawing at that point damages your relationship with the brand and your reputation on the platform.
Timeliness: Don’t prolong posting content! We recommend posting within 2 to 3 weeks of receiving your gift. It keeps the collab fresh, the brand happy and your Timeliness rating strong.
Activity: Stay active on the platform and keep applying to campaigns that match your niche. The more you show up, the more opportunities find you.
A little something just for you Right now your Creator Level is only visible to you and brands can't see it yet. This is an opportunity to understand where you currently stand, identify what to focus on and start building your level up. By the time brands can see it, you'll already be ahead.
We genuinely can't wait to see you grow with this. Go check your Creator Level in your #gifted profile today and as always, if you have any questions we're right here!
