For brands planning events, getting influencers in the room is half the battle. A well-curated guest list can transform your event into a powerful source of content, conversation, and exposure. But how do you ensure influencers notice your event invite in a sea of brand requests? The answer lies in the same place where they’ve built their communities: social media.
By strategically using social platforms, brands can create excitement, build credibility, and attract the right creators before an invitation even lands in their inbox.
Build Hype with Teaser Content Influencers want to feel part of something exciting and exclusive. Sharing teaser content across your brand’s channels in the lead-up to an event creates curiosity and FOMO (fear of missing out). Teasers might include:
Sneak peeks of the venue or installation set-up Hints about special guests or performances Countdown posts that build anticipation The goal is to spark interest and make influencers feel like this is an event worth attending.
Use Event Hashtags Early Creating an official hashtag for your event and using it in pre-event promotion is a simple but effective way to generate visibility. Influencers who see others engaging with the hashtag are more likely to check it out — and join in on the conversation themselves.
Encourage staff, partners, and collaborators to use the hashtag in the lead-up so it feels established before the event begins.
Partner with Key Influencers Pre-Event Sometimes the best way to attract influencers is to involve them early. Collaborating with a handful of creators in the pre-event phase gives you credibility and helps spread the word organically. If an influencer sees that a peer they respect is already excited about your event, they’re far more likely to pay attention to your invite.
Create Shareable Visuals Influencers live and breathe content, so give them something to share. Branded graphics, behind-the-scenes videos, or interactive Instagram Stories (polls, questions, countdown stickers) make it easy for your community to join in on the hype — and signal to creators that your event will be content-rich.
The more visually appealing your lead-up content is, the more it signals to influencers that your event will deliver plenty of material for their own feeds.
Run Targeted Paid Campaigns Organic reach only goes so far. Running targeted ads on platforms like Instagram and TikTok allows you to put your event directly in front of the creators you want to attract. By narrowing your audience to influencers in your industry niche or geographic area, you increase the likelihood that your invite reaches the right people.
Even a small paid campaign can boost awareness and ensure your event stands out among the many competing for attention.
Encourage Community Buzz Social media thrives on community. Encourage your existing audience to share and tag friends who might be interested in attending. When influencers see real excitement from everyday customers, it signals that your event has cultural relevance — making it even more attractive for them to be part of.
Closing it off Social media isn’t just where influencers work; it’s where they decide which opportunities are worth their time. By creating hype with teaser content, leveraging hashtags, partnering with creators early, and running smart paid campaigns, your brand can position its event as a must-attend experience.
With tools like #gifted, brands can also streamline the process of connecting with the right influencers to invite, ensuring their social media buzz translates into an engaged guest list. Done right, social media doesn’t just promote your event — it becomes the reason influencers want to attend.
Image by freepik
