In the age of social media, an event doesn't just live in the room - it lives in the feed . And one of the most powerful ways to amplify your brand event? Invite the right creators. But, getting influencers to attend isn’t just about sending an invite and hoping for the best. It’s about crafting an experience they want to be part of and one that aligns with your brand's goals. Whether you’re launching a new product or building brand momentum, here’s how to do it right.
Why Invite Influencers in the First Place? Let’s start here: influencer attendance = visibility, credibility, and content.
When a creator shares your event with their audience, it introduces your brand in an organic, trusted way. It’s not an ad. It’s a moment. And when that moment is beautifully captured and genuinely enjoyed, it translates into buzz, brand affinity, and long-tail awareness.
Inviting influencers is also a smart way to:
Create high-quality user-generated content (UGC) in real time Reach new, relevant audiences who trust the creator Boost your event ROI without relying solely on paid media Events are no longer just for your press list or partners. They’re strategic marketing tools. And influencers are your built-in amplification.
What Types of Events Work Best? Not all events are created equal. And not all are suited to influencer engagement. But when done well, the right format can lead to strong, authentic content and real brand impact.
Events that work best with creator attendance typically fall into a few buckets:
1. Product Launches Think beauty drops, tech unveilings, or food & beverage tastings. These work when influencers get to experience the product first , in an environment designed to bring it to life.
2. Brand Awareness or Seasonal Moments Whether it’s a brunch to kick off gifting season or a summer rooftop celebration, these events help embed your brand in culture. Think lifestyle vibes with content opportunities at every turn.
3. Experiential Activations From immersive brand worlds to hands-on workshops, events that feel unique, shareable, and fun naturally encourage posting. And that's exactly what you want.
4. Intimate Creator Gatherings Smaller, curated events where creators can connect with your brand team (and each other) feel meaningful and help deepen long-term relationships. You are creating a community!
How to Invite (and Actually Get a Yes) Creators receive loads of invitations so yours has to stand out. A well-crafted invite shows that you value their time, align with their aesthetic, and understand what they bring to the table.
Here’s what makes a great influencer event invite:
Personalisation: Use their name. Reference their content or niche. This isn’t a BCC moment.Clear value: What’s in it for them? Think experience, exclusivity, community, or content opportunities.Essential details upfront: Date, time, location, dress code, content capture expectations (if any), and any gifting.You can post your event directly on #gifted - yep, just like a campaign. Events are a brilliant way to connect with creators in person , and posting on the platform opens you up to a curated group of talent already interested in your brand.
To make your event brief stand out, be sure to:
Then, once creators have started swiping yes, you can reach out directly with a more personal touch.
Don’t forget - beyond the platform, you can still invite talent via DM or email too. Whether you're reaching out to creators you love, long-time brand fans, or just dream attendees, the key is personalisation . Show them why they belong in the room.
Your invite should feel intentional, warm, and clear - because creators aren’t just guests, they’re collaborators. Treat them like a partner, and they’ll show up (and post) like one.
Design an Experience Worth Sharing Getting them to RSVP is just the beginning. The real art is in making sure they want to post once they’re there. That means creating moments that feel natural, elevated, and on-brand.
Consider:
Lighting and backgrounds - good content needs good conditions Thoughtful gifting - ideally customised or exclusive to the event Interaction - not just product displays, but hands-on, tactile experiences Breathing room - creators need time to film, shoot, and enjoy the moment And don’t forget hospitality. Good food, warm hosting, and a vibe that feels welcoming go a long way.
How This Supports Your Brand Goals Inviting influencers isn’t just about content in the moment, it’s about playing the long game. These events help position your brand as one worth being part of, one that values creative collaboration, and one that shows up .
Well-executed influencer events can:
Generate a wave of social content that lasts well beyond the day Drive product discovery and purchase intent Strengthen relationships with creators for future campaigns Help you test messaging and visuals in a real-world setting Done right, influencer events blur the line between marketing and storytelling. And that’s where real brand love begins.
Final Word Inviting influencers to your event isn’t just a PR tactic, it’s a strategic way to amplify your brand story, spark social buzz, and create real emotional resonance.
Because when influencers feel part of the experience - not just a guest at it - they’ll bring it to life in a way no media plan ever could.
Ready to create something worth RSVPing to? We thought so.
