Big news. We’ve just dropped 4 powerful new features to help brands get more from every campaign, every collab, and every piece of content. Whether you're after better matches, faster workflows, or smarter ways to showcase UGC, these tools are built to make your job easier.
Here’s what’s new and why it matters.
Hovergram: Turn Creator Content into Conversions UGC just found its spotlight. Hovergram lets you display creator content right where it counts most: your Shopify product pages.
When creators post Stories or Reels to Instagram, Hovergram automatically captures the content and showcases it next to your products as hoverable social stories. You can also upload your own images or videos and tag them to specific products.
That means:
No more buried content in expired Stories Every collab helps build trust right on the product page A more shoppable, scroll-stopping experience for customers Smarter Matching: Better Creators, Better Campaigns Our matching algorithm has always paired you with the right creators. Now, it's even sharper.
The new version takes into account not just your gift criteria, but also real creator behaviour. That means you get:
More accurate matches Creators who align with your brand and campaign goals A wider variety of relevant talent to choose from The result? More qualified applications and stronger content outcomes.
Your New Completed Content Gallery The Completed Content Gallery is here and it's everything your campaign wrap-up dreams are made of.
Say goodbye to hunting through Instagram DMs for tagged Stories and posts, or digging through your many chats. Now, everything lives in one clean, visual hub.
Here’s what you can do:
Browse a beautiful gallery view with full-screen previews View engagement stats like likes, views, and reach Filter by platform, content type, date, or engagement Bulk download or export entire collections in one click All your creator content, ready to reuse across ads, social, EDMs, product pages, and more.
Campaign Manager: One Inbox to Rule Them All Campaign Manager is your central hub for managing multiple active campaigns simultaneously. Think of it as your universal inbox where you can efficiently handle all creator interactions across different campaigns in one seamless interface.
Here are the key features:
Universal Inbox: See all creator conversations across all your active campaigns in one place. No need to jump between individual gift pages. Smart Filtering: By default, we show only creators you've engaged with (accepted, shortlisted, or chatted with) to focus on active conversations. Advanced Filters: Filter by gift status (Draft, Active, Closed), wave status, campaign name, or unread messages only. Quick Actions: Respond to messages, update creator status, and manage multiple campaigns without losing context. Pro Tips:
Start with defaults: We automatically filter to show engaged creators and unread messages Use gift search: Quickly find specific campaigns when managing multiple gifts Monitor unread: Keep the "Unread Only" filter on to stay on top of new messages Status workflow: Use wave status filters to focus on specific stages of your campaign Let’s Wrap It Up
These new features were designed with one goal in mind: to help you manage less and convert more. From tighter creator matches to next-level content visibility and streamlined campaign management, you’re fully equipped to scale smarter.
Everything is now live on #gifted Pro Plan.
Ready to try them out? Let’s go!
