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WhipScreen by Barefoot Labs

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Gifted Pro

Barefoot Labs is an Australian brand creating sun protection that kids and families actually love. Born from the daily sunscreen battle, we developed WhipScreen™ - a playful, mousse-texture SPF that feels great and smells like a dream.

WhipScreen™ Spring/Summer Creator Pack

WhipScreen™ is the SPF50 mousse that makes sunscreen the easy part of your family's day - lightweight, fast-absorbing and no white cast. Pack includes all four scents: Bubblegum, Watermelon, Glazed Donut and Anti-Scent (fragrance-free). We're looking for authentic family content that captures real spring routines, including the chaos, the wins and that satisfying mousse moment.

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.