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Ugg Express is an established Australian footwear retailer with more than 80 stores across AU and NZ, that curates a diverse footwear selection. Ugg Express® is a registered trademark in Australia. Only available in AU and NZ.
We're gifting our favourite winter ugg styles to creators travelling to the Northern Hemisphere this December and January to create UGC for UggExpress socials during the Australian winter in 2027. We're looking for creators who can capture the magic of winter through snowy adventures, cosy cabin stays, winter getaways, après-ski moments and stylish cold-weather outfits. If you're heading somewhere cold and snowy, we'd love to hear from you!
Affiliate programs reward performance-based sales, while gifting focuses on product exchange for content and awareness. Some brands use both approaches for different stages of the customer journey. At #gifted, we support your brand in building a strong content pipeline while generating social proof and advocacy.
Each method serves different objectives within a broader strategy. Many brands do both if they have the budget. #gifted is used to match with creators who are excited about partnering with new brands for contra collaborations.
Many emerging brands begin with gifting to build awareness and content before expanding into paid or performance models. Brands that maximise #gifting are repurposing their creator content at all stages of the funnel
Yes. Coordinated approaches often provide more balanced marketing outcomes.
