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At Ecosa, we believe good sleep is the foundation of a great life. So, since 2015, we’ve been creating thoughtful products to transform yours – enabling you to do more, dream more, live more. While treading lightly on the planet.
For this campaign, we’re looking for a UGC-style video that would also be posted to your Instagram account as a Reel. In addition to the organic post, we’d require: 12 months of paid usage rights (so we can run the content as ads across Meta), and 4 weeks of boosting rights on your Instagram account (we would put paid spend behind the post directly from your handle — all media spend covered by Ecosa).
Gifting provides a lower-commitment starting point for collaboration, allowing both brand and creator to assess fit before pursuing deeper partnerships. This gradual approach can reduce risk compared with immediate paid agreements.
Sometimes. Continued collaboration depends on mutual alignment, performance, and brand needs rather than a guaranteed progression.
Working with familiar creators can simplify briefing and coordination, though brands still reassess fit over time. What is important is that you are receiving content you can repurpose or an audience that is excited about your product. If you are receiving that from a small group of creators that is OK, however, it is great to broaden your audience through diversified creators and content.
For many brands, yes—especially when long-term advocacy is valuable.
