395 Reviews
An integrated PR agency specialising in lifestyle and food and beverage PR.
Make your next catch-up a little smoother with Heineken Silver. We’ll send you a Dan Murphy’s or BWS voucher to pick up a case, then share the journey from purchase through to enjoying it chilled with friends. Capture the shop, the pick-up and the social occasion in your own style, highlighting Heineken Silver’s smooth, refreshing taste and low-carb credentials.
Gifting provides a lower-commitment starting point for collaboration, allowing both brand and creator to assess fit before pursuing deeper partnerships. This gradual approach can reduce risk compared with immediate paid agreements.
Sometimes. Continued collaboration depends on mutual alignment, performance, and brand needs rather than a guaranteed progression.
Working with familiar creators can simplify briefing and coordination, though brands still reassess fit over time. What is important is that you are receiving content you can repurpose or an audience that is excited about your product. If you are receiving that from a small group of creators that is OK, however, it is great to broaden your audience through diversified creators and content.
For many brands, yes—especially when long-term advocacy is valuable.
