Download the app & collaborate with e&c comms

e&c comms

103 Reviews

Gifted Pro

Communications Agency

K-Beauty Skincare Range Launching in Australia

A globally loved heritage K-beauty skincare brand, known for taking the US, Korea and 30+ countries by storm, is about to make its biggest move yet in Australia. Best known for its iconic cleansing range and now expanding into broader skincare, Australia is a key focus in the brand’s next chapter. Loved by Kylie Jenner’s makeup artist and the #1 K-beauty cleansing brand in the US and Korea, this is one launch beauty lovers won’t want to miss. You will receive the new range to try.

Planning your first gifting campaign?

1. How many creators should a brand gift?

The appropriate number depends on campaign objectives, available inventory, logistics capacity, and the amount of content or reach desired. Many brands begin with a smaller, well-aligned group to learn what works before expanding future campaigns, allowing clearer insight without over-committing resources.

2. What makes a gifting campaign effective?

Effectiveness usually comes from clear goals, strong creator-audience alignment, realistic deliverables, and organised communication. Campaigns built on relevance and clarity tend to produce more usable content and more meaningful engagement than those focused only on scale or speed.

3. How long do campaigns usually take?

Most gifting campaigns span several weeks, covering planning, creator selection, shipping, content creation, and review. Exact timing varies depending on logistics, product category, and campaign complexity, so allowing flexibility in scheduling is important for realistic execution.

4. Is gifting measurable?

Yes, though measurement is often directional rather than precise. Engagement, reach, content usefulness, and audience sentiment are common indicators. Because gifting supports earlier funnel stages, evaluation typically focuses on awareness and content value rather than immediate revenue attribution.