Your average Melbourne girlie who loves to travel, shop, drink cocktails and make TikToks about it 🥰 My dachshund is also a dogfluencer on IG @peggy.thesausage ðŸŒ
19 Dec 2023
Great content!
26 Dec 2023
Athanasia was an absolute pleasure to work with! Nailed the brief and delivered content very quickly!! xx
17 Jan 2024
Cooperative, responsive and creates beautiful, engaging content.
14 Feb 2024
Great work, loved the video and was super helpful
17 Apr 2024
Good, fast communication, lovely lady to work with :)
23 Apr 2024
Athanasia delivered beautiful quality content! Perfect to the brief and on time! We hope you continue to enjoy Ultimate Repair.
06 May 2024
Fantastic to have your support for Heeramandi for Netflix! Thank you!
08 May 2024
Amazing and effortless to work with!
09 May 2024
Great to work with!
Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.
Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.
Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.
Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.
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