The challenge

The solution

The Results

Influencer applicants
Activation rate
(Activation rate of influencers on gifted)
Combined followers
Influencers collaborated
Engagements
(Likes, comments, and shares)
UGC assets at $0

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Vida Glow

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Objective

Vida Glow, a leading ingestible beauty and health brand, aimed to increase awareness and engagement for their product ranges through influencer gifting. The objective was to leverage influencer partnerships to showcase the benefits of their products for skin, hair, and overall health. They collaborated with creators across NSW, VIC, QLD and SA across the age ranges of 25-60, ultimately driving sales and brand recognition.

Results

Vida Glow's influencer gifting campaigns garnered hundreds of applicants and genuine social proof converting creators (and their audiences) into repeat customers. This surge in influencer engagement underscored the effectiveness of the campaign in amplifying brand awareness and producing content truly unique to these campaigns. When brands land in the right hands, the power of gifting is unmatched.

Likes
Comments
Reach

Gifts Received

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#fashion, #beauty, #lifestyle