Vida Glow
Objective
Vida Glow, a leading ingestible beauty and health brand, aimed to increase awareness and engagement for their product ranges through influencer gifting. The objective was to leverage influencer partnerships to showcase the benefits of their products for skin, hair, and overall health. They collaborated with creators across NSW, VIC, QLD and SA across the age ranges of 25-60, ultimately driving sales and brand recognition.
Results
Vida Glow's influencer gifting campaigns garnered hundreds of applicants and genuine social proof converting creators (and their audiences) into repeat customers. This surge in influencer engagement underscored the effectiveness of the campaign in amplifying brand awareness and producing content truly unique to these campaigns. When brands land in the right hands, the power of gifting is unmatched.
Gifts Received
