Ovolo

This winter, Ovolo Hotels invited guests to embrace all that is cosy and warm with the charming feeling of hygge. Pronounced ‘hue-guh’, hygge is the Danish practice of creating a calm, comfortable time with the people you love. To promote this package (that included 2 free cocktails, a take home blanket, all inclusive minibar and more), Ovolo were looking for creators to come and stay at any of their properties Australia wide and showcase the Ovolo Hygge vibe.

Creators received one or two nights at any Ovolo Hotel of their choice (depending on their number of followers) and shared across TikTok and IG their snug winter stays including dining experiences, the hotel artwork, luxe rooms, hotel amenities and all the fun quirks of Ovolo hotels like the games rooms! The hotel saw not only great UGC but positive brand sentiment and authentic reviews posted on their website and TripAdvisor to further drive ROI for the brand.