Kimo Estate

Kimo Estate promotes an unplugged rural farm getaway to reconnect with yourself and your loved ones. Located approximately 4 and a half hours' drive from Melbourne and nearly 2 hours from Canberra, it aims to be a place of tranquility and serenity for the ultimate digital detox. They were searching for a mix of creators to showcase the idyllic escape welcomes; couples, best friends and solo travellers looking for an oasis to recharge and rest.

Kimo-Estate generated a blend of unique content celebrating the off-grid haven's many creature comforts. Creators captured their wood-fired hot tubs that seamlessly transformed into refreshing plunge pools in the warmer weather. Against the backdrop of breathtaking views, the content generated was nothing short of scenic storytelling. Creators leveraged serious FOMO by distributing their content across Instagram and TikTok.