Managing Rights for Your Content

When you create content in a gifting collaboration with a brand, you are the owner of that content. Photos, videos, stills, or written work - your content can’t be used for advertising or commercial purposes without your permission and payment.

If you’re looking to stay on top of your rights as a creator, we’ve rounded up all the info you need to know.

Can brands repost your content without permission?

Yes and no.

Brands can ‘repost’ or ‘reshare’ your content - whether image, video, stories, or another format - to their social media channels for organic use as long as they credit you as the creator (by tagging you). However, they’re not permitted to boost these posts or promote them with paid ad spend.

If a brand wants to use any of your work from a collab for any other purposes, like their website, newsletters, social media, online ads, printed material, then you deserve to be compensated accordingly (fair is fair, right?).

To make compensation simple and easy, we’ve included a licence feature in your #gifted app. You provide a quote and brands can select what they’d like to buy your images for. When you both agree on fair compensation, the brand can ‘accept’ and licence the content, while you get paid directly through #gifted.

Managing your content rights is that simple!

Congratulations! You’ve got all the info you need to control your content and receive fair compensation for your work.

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