Jane Iredale

Jane Iredale is dedicated to showcasing their commitment to clean, natural makeup. Their goal was to connect with beauty enthusiasts who value sustainability and skin health, emphasising their products' ability to enhance natural beauty while protecting and nourishing the skin. By aligning with influencers who share these core values, Jane Iredale aims to expand its reach and solidify its position as a leading choice for high-quality, environmentally friendly makeup solutions.

‍

With hundreds of applicants and over 65 matches, Jane Iredale amassed a gorgeous group of beauty influencers and creators who were able to showcase their makeup prowess with various products. Creators of varying skin tones, ages and personalities brought their own, specific flare to static posts, videos and stories across Instagram and TikTok. Their content also varied in format, from GRWMs (get ready with me), candid photographic, product wear testing, tutorials and more. A campaign that yield extensive social proof and expansive reach.