Blanc de Blanc Event

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Objective

To celebrate the third opening night of Blanc de Blanc, AB Publicity wanted to give a new group of Sydney influencers the opportunity to experience this renowned show at newly refurbished venue, The Grand Electric - now a dedicated cabaret venue - the idyllic stage to host the talents of the #gifted Blanc de Blanc cast. Seeking a dynamic and diverse group of people to mingle and appreciate the immersive entertainment, while capturing content that would do justice to the calibre of the cabaret.

Results

Over 80 creators from #gifted were officially invited, posting real-time Instagram posts and stories of their amazing experience, garnering impressive social proof for the already-popular and fantastic showcase of Blanc de Blanc. "The response to my event on the #gifted site was overwhelming. The quality of influencers who attended the opening night event was first class and I have been delighted with the content that has been posted." - Amanda Buckworth of AB Publicity

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